Roots
Friends Cove Mutual
A trustworthy home online for a mutual that has served its community for generations.
The brief
A trustworthy home online for a mutual that has served its community for generations.
What we did
Friends Cove Mutual has protected homes, farms, and businesses in rural Pennsylvania for well over a century. Their website needed to honor that heritage while making it easy for today’s policyholders to understand coverage and reach their agent.
We designed an open, photography-led site rooted in the landscape they serve — barns, fields, and Main Street — and organized coverage into plain-language sections. Finding an agent, requesting a quote, and getting answers all became a few clicks instead of a phone-tree.
The outcome
A modern, welcoming presence that still feels like the neighbor it is — and one we host, secure, and maintain so the team can focus on policyholders.
Heritage
Honored, not dated
Clarity
Plain-language coverage
Cared for
Hosted & maintained
Next project
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Website · Insurance