Build
Debits
An all-in-one platform to run a modern accounting firm.
The brief
An all-in-one platform to run a modern accounting firm.
What we did
Debits set out to give accounting firms a single place to manage clients, close the books, and deliver tax work. To launch a product that ambitious, they needed more than a logo — they needed an identity, a marketing story, and an interface that all felt like one company.
We built the brand from the ground up, then carried it straight into the product: a confident wordmark, a green-forward palette, and a clean, dense interface designed for people who live in spreadsheets all day. The marketing site and the in-app experience share the same type, color, and voice, so the jump from “interested” to “using it” never feels jarring.
The outcome
Debits launched with a complete, scalable design system spanning marketing and product — ready to grow feature by feature without losing its coherence.
End-to-end
Brand + product system
One language
Marketing & in-app UI
Built to scale
Feature-by-feature
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